Last updated: June 2026
This Privacy Policy explains how LeadSMS collects, uses, and protects personal data when you use our service.
LeadSMS is a UK-based SaaS platform that provides missed-call SMS automation and messaging services using third-party providers such as Twilio, Stripe, AWS, and Resend.
We collect account information (name, email, business details), authentication data, billing information, and communication data including SMS messages, call metadata, and conversation history generated through our service.
We use data to provide and operate the service, including message delivery via Twilio, account management, billing via Stripe, customer support, and fraud and abuse prevention.
We process personal data based on: (1) performance of a contract, (2) legitimate interests such as fraud prevention and service security, and (3) legal obligations where applicable.
We use trusted providers including Stripe (payments), Twilio (SMS/telephony), AWS (hosting/logs), and Resend (email). These providers may process data outside the UK/EU under appropriate safeguards such as Standard Contractual Clauses.
Account data is retained while your account is active. Messaging and call logs are retained for fraud prevention, service delivery, and debugging purposes, typically for a limited period unless required longer for legal or security reasons.
We use strictly necessary cookies for authentication and session management, stripe payments, and minimal google analytics. You can manage cookie preferences in your browser.
You have the right to access, correct, delete, or export your personal data. Please contact us for data access beyond user settings. You may also object to processing or lodge a complaint with the UK Information Commissioner’s Office (ICO).
We implement appropriate technical and organisational measures to protect your data. However, no system is completely secure.
For privacy-related requests, contact us at your support email.